OGVG
Campaign
Cool Cucumber Play of the Game is a commercial campaign for the Ontario Greenhouse Vegetable Growers (OGVG), created to run during Stanley Cup season and celebrate both hockey culture and fresh Ontario produce. Set inside a suburban garage, the spot follows a group of kids playing a tabletop slider hockey game, until the moment a professional broadcast announcer’s voice kicks in and the tiny players suddenly feel larger than life.
As the play-by-play unfolds, imagination and reality blur, transforming a simple childhood game into a full-scale sports moment. Suede crafted the campaign with a cinematic, magical-realism approach, using visual effects, sound design, and timing to bring the miniature world to life. The result is a playful, broadcast-ready brand film that connects the excitement of playoff hockey with OGVG’s message of fresh, local food, celebrating how everyday moments can become something unforgettable.
OGVG
Campaign
Cool Cucumber Play of the Game is a commercial campaign for the Ontario Greenhouse Vegetable Growers (OGVG), created to run during Stanley Cup season and celebrate both hockey culture and fresh Ontario produce. Set inside a suburban garage, the spot follows a group of kids playing a tabletop slider hockey game, until the moment a professional broadcast announcer’s voice kicks in and the tiny players suddenly feel larger than life.
As the play-by-play unfolds, imagination and reality blur, transforming a simple childhood game into a full-scale sports moment. Suede crafted the campaign with a cinematic, magical-realism approach, using visual effects, sound design, and timing to bring the miniature world to life. The result is a playful, broadcast-ready brand film that connects the excitement of playoff hockey with OGVG’s message of fresh, local food, celebrating how everyday moments can become something unforgettable.
Excerpt 1
Excerpt 2
OGVG
Campaign
Cool Cucumber Play of the Game is a commercial campaign for the Ontario Greenhouse Vegetable Growers (OGVG), created to run during Stanley Cup season and celebrate both hockey culture and fresh Ontario produce. Set inside a suburban garage, the spot follows a group of kids playing a tabletop slider hockey game, until the moment a professional broadcast announcer’s voice kicks in and the tiny players suddenly feel larger than life.
As the play-by-play unfolds, imagination and reality blur, transforming a simple childhood game into a full-scale sports moment. Suede crafted the campaign with a cinematic, magical-realism approach, using visual effects, sound design, and timing to bring the miniature world to life. The result is a playful, broadcast-ready brand film that connects the excitement of playoff hockey with OGVG’s message of fresh, local food, celebrating how everyday moments can become something unforgettable.
Excerpt 1
Excerpt 2
OGVG
Campaign
Cool Cucumber Play of the Game is a commercial campaign for the Ontario Greenhouse Vegetable Growers (OGVG), created to run during Stanley Cup season and celebrate both hockey culture and fresh Ontario produce. Set inside a suburban garage, the spot follows a group of kids playing a tabletop slider hockey game, until the moment a professional broadcast announcer’s voice kicks in and the tiny players suddenly feel larger than life.
As the play-by-play unfolds, imagination and reality blur, transforming a simple childhood game into a full-scale sports moment. Suede crafted the campaign with a cinematic, magical-realism approach, using visual effects, sound design, and timing to bring the miniature world to life. The result is a playful, broadcast-ready brand film that connects the excitement of playoff hockey with OGVG’s message of fresh, local food, celebrating how everyday moments can become something unforgettable.
OGVG
Campaign
Cool Cucumber Play of the Game is a commercial campaign for the Ontario Greenhouse Vegetable Growers (OGVG), created to run during Stanley Cup season and celebrate both hockey culture and fresh Ontario produce. Set inside a suburban garage, the spot follows a group of kids playing a tabletop slider hockey game, until the moment a professional broadcast announcer’s voice kicks in and the tiny players suddenly feel larger than life.
As the play-by-play unfolds, imagination and reality blur, transforming a simple childhood game into a full-scale sports moment. Suede crafted the campaign with a cinematic, magical-realism approach, using visual effects, sound design, and timing to bring the miniature world to life. The result is a playful, broadcast-ready brand film that connects the excitement of playoff hockey with OGVG’s message of fresh, local food, celebrating how everyday moments can become something unforgettable.